It’s a significant achievement for a small family-led business, let alone commemorate the world’s largest barbecue franchise’s eighth anniversary, but that’s precisely what Dickey’s Capital Group is doing this year.
It’s an achievement for any tiny family-run business to survive five years.
Dickey’s Barbecue Restaurants, led by Roland Dickey Jr., the third leader in the Dickey generation to take over the family enterprise, appears to have known the secret sauce for blending innovation and traditional methods. Roland Dickey Jr focused on expansion during his tenure at the helm of the franchise. As the CEO, Dickey’s Capital Group added the franchise to the top 2020 list of top Food companies.
Dickey’s Barbecue Growth
Despite his company’s large size, Dickey Jr has maintained his family tradition since its first debut location in 1941. In the heart of Dallas, Texas, where the first restaurant was present, Travis Dickey blended his love for slow-smoked barbeque. Travis was Roland’s grandfather.
Additionally, his wife Ollie was at the counter, making sure the sandwiches were set and prepared to fry the meat in the pit. The Dickey family was innovative enough from the start t rent out space to help cover costs for setting up a restaurant. However, they also followed traditional business methods s for maintaining low prices. The restaurant offered its customer’s pit hams, beef brisket, potato chips, barbecue, and sodas. Click here to learn more.
About Roland Dickey Jr.
In an article entitled “After Eight Decades, It’s anything But Business As Usual: How Roland Dickey Jr Is Continuing Innovation While Maintaining Tradition For Dickey’s Barbecue Restaurants”, Roland Dickey shares how he discovered the secret for mixing innovation with tradition. Dickey Jr.’s focus on sustainable growth during his time as CEO has propelled the company into notoriety.
Roland Dickey Jr Net Worth is the current CEO at Dickey’s Restaurants. He is the son of Travis Dickey Sr., the company founder. Since Roland’s ascension to the helm, he has led the company to expand the total count of outlets from twenty to five hundred across the United States and abroad. The franchise, thanks to Roland, has spread to the United Arab Emirates, and it is looking to expand its business to outlets in Brazil.