Alejandro Betancourt is a successful investor with interests in FMCG, Energy, Ride Sharing and others. He likes to invest in the right ideas to help them grow. Building projects and helping them become successful and sustainable is his main drive.

One of the projects that benefited from Alejandro’s expertise is Hawkers, a sunglasses company founded by four college students in Spain. The founders began the business with $300 worth of sunglasses that sold out successfully. However, their business could not grow due to lack of capital.

They connected with Betancourt, who instantly saw the potential of their business. In 2017 Leopoldo Alejandro Betancourt Lopez offered both his skills and money to bolster the growth of the company. Fortunately, it worked, and in three years, they had sold over 2 million pairs and made 70 million euros. In the following year, their profits doubled.

Leopoldo Alejandro Betancourt Lopez and the company became more creative with the materials and lenses used to make the sunglasses. They also devised innovative ways to market Hawkers products, such as offering their products to celebrities, designers and photographers.

Besides the interest in different challenges, Betancourt likes to venture into business opportunities in various sectors with growth potential. Lately, he has focused his effort on technology. He admires ridesharing, which allows anyone to work as a taxi and make money.

Drawing his inspiration from companies such as Lyft and Uber that have disrupted the traditional transport sector, Leopoldo Alejandro Betancourt Lopez established Auro Travel. To avoid unhealthy competition, the company ensures that licenses are limited.

Auro Travel makes it easier for people to book and travel by using a uniquely designed app. Leopoldo Alejandro Betancourt Lopez’s vision is to expand the company beyond Spain and join other big companies in Europe.

Betancourt is always looking into future opportunities. He likes to be ahead in developing products and services that are helpful. One particular thing that has caught his attention is the market disruption in many sectors. He believes staying updated on evolution and transformation is important to avoid becoming obsolete.