Bernard Acoca is the Zaxby’s CEO , one of America’s fastest-growing chains of fast-food chicken restaurants with over 900 locations worldwide. The company was founded in 1990 by Phil Romano, who saw a business opportunity in chicken fingers after trying them while dining at an Atlanta hotel restaurant; then Acoca took over as CEO in 1999 after Romano retired to run another franchise chain. The Zaxby’s CEO helped expand Zaxby’s by introducing its home-grown chicken sandwich and adding desserts to its menu.”
“Acoca and Zaxby’s were featured in a Wall Street Journal article on October 22, 2006, which revealed the company achieves its success by selling low-cost food that is only available in the South. The article called Acoca, “The Henry Ford of Chicken” referring to his focus on lowering the cost of chicken which helps keep the prices at Zaxby’s much lower than it competitors with similar menu items. The company reports it sells 15 orders of chicken fingers for every order of its home-grown chicken sandwich, leading it to call itself “The Fingerlickin’ Good Company.” Acoca also added a line of desserts to the menu in 2003, including chocolate cake and pecan pie. In 2006, Acoca told the Wall Street Journal that about 25% of Zaxby’s revenue comes from sales of desserts.
Bernard Acoca is a graduate of the Georgia Institute of Technology where he received a Bachelor’s degree in Industrial Management and Master’s degree in Business Administration. He currently lives in Atlanta with his wife Meredith. The couple have 4 children.”
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